There's the option of investing in gold securities, but purchasing physical gold is appealing for many investors because it represents the "purest" way to invest. When the rest of the stock market falls, gold often goes the other way, appreciating in value and protecting the canny investor against major losses in other financial assets.įor those reasons, many finance experts suggest investing 5-10% of your portfolio in gold, potentially going as high as 15% in times of political or economic crisis. Not only is gold largely immune to inflation, instead hewing closely to the cost of living, but gold also serves as a hedge against economic disaster. The short answer is that gold can be a smart way to diversify a portfolio - especially one filled with the usual investment suspects: stocks, bonds, and funds. Which begs the question: Exactly how do you buy gold? And perhaps more importantly, why would anyone want to? You often hear folks talk about investing in gold.
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